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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Include photos of the donors or the company logo whenever possible. Ideally it will appear in the headline on your homepage, but don’t stop there; follow charity: water´s lead and weave it into other parts of your site, your social media messages, blog posts and your explainer video. Harrison has over 61.5k

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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Can we build a progressive profile of a donor rather than learn everything at once? Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. .

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.

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