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How to write a year-in-review recap (that doesn’t sound like one of those season’s greetings letters) for your organization

Whole Whale

You know the moment: You’re going through your mail when you catch the hint of a red envelope. Flip the script from “ Look what you made me do ” to “Look what you did.” They also tailored the language of the body text to focus on supporters versus the organization itself: “You blocked the Muslim ban. A snowflake stamp. “So

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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs.

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How to Build Your Capital Campaign Plan

CauseVox

As a quick recap, a capital campaign is a targeted fundraising effort that aims to raise large amounts of funds for a specific project or purpose. You set a period of time, a goal amount, and a purpose for the fundraiser. This will be your starting point for building your fundraising goal and budget. Planning Fundraising Tiers.

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Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

I’ve seen test participants use salty language (yes, really) and even break into hard sweats (yes, really). I do this by reading a welcome script like the one below which is a modified version of Steve Krug’s. Don’t give hints. Don’t give hints unless they are completely stuck. Which leads to….

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