112 Tips to Raise More Money by Mail
BoardAssist
DECEMBER 15, 2014
Direct mail is the most important fundraising and communications tool you have. Using the right envelope as a fundraising tool. Don’t use a lot of photography and fancy layout in your letter or accompanying materials. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Thanks Gail!
Let's personalize your content