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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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How to Fundraise for a Nonprofit

sgEngage

Charitable giving is essential to your nonprofit, but fundraising can be one of your most daunting tasks. With donations and goodwill on the upswing, it is critical to understand how to fundraise for a nonprofit. Every organization has unique goals and methods, but all fundraisers for nonprofits use common terminology.

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

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How to Plan Your University’s Best Giving Day Yet

Connection Cafe

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. The same can be said for goal setting.

Giving 22
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10 Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause

Have Fun - Do Good

Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries. Include outreach to bloggers as part of your online fundraising campaigns. Why not ask your supporters how many of them have a blog or web site where they would be willing to promote your fundraising campaign?

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