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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.

Lesson 59
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10 Steps to Extension Professional 2.0 Remix

Beth's Blog: How Nonprofits Can Use Social Media

A nonprofit organization that provides support for homeless in Northern, CA found references to homeless people on restaurant blogs and used what they learn for a fundraising campaign. Images: Flickr. no need for local copies, CDs, flash drives, etc.). Adding a new data point to it. Another example. Calculator: Google.

Remix 50
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Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

Meanwhile, the retention rate for repeat donors is closer to 60%, as you can see in the image below: . For example, animal shelters may create separate segments of dog owners and cat owners, while a nonprofit that serves homeless populations would find little use for that information. . So what does this mean?

Donor 112