Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Show how gifts further the outcomes step-by-step.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

SEPTEMBER 3, 2021

As fundraisers, we too frequently treat our donors as if they’re merging onto the highway at our organizations. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Volunteers are essentially low-hanging fruit for nonprofit fundraising.

Donor 112

Donor Guide Tips Retention 112

Bloomerang

FEBRUARY 1, 2022

So their last gift could have been, you know, last year, but unfortunately, not this year, right? So that’s going to be the very first way to identify them in your database is to look at when was their last gift. So that would be a wide touch, a repeat-back, a “Here’s what your gift did. ” Jackie: Right.

Donor 60

Donor Disaster Gift Puerto Rico 60