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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

Hot Tip: Keep a Swipe File Here’s a great way to start to gather ideas for awesome subject lines. Whenever you get an email with a great subject line and it’s intriguing enough that you open the email, cut-and-paste it into a Word file. Then next time you need to write a subject line, you can refer to your swipe file for inspiration.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Show how gifts further the outcomes step-by-step. Helping real people should be the star.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. Assume this e-mail is being sent by the following organization: A homeless shelter in a major US city that serves 1,000s of people per year. The non-profit has a large donor file and e-mail list.

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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

The traditional method of receiving tax-deductible donations is to file for 501(c) status with the Internal Revenue Service, an application for 501(c)(3) status designed for a religious, charitable, or educational purpose. In 2014, Goodwill received $3.94

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Win Back Your Lapsed Donors

Bloomerang

So their last gift could have been, you know, last year, but unfortunately, not this year, right? So that’s going to be the very first way to identify them in your database is to look at when was their last gift. So that would be a wide touch, a repeat-back, a “Here’s what your gift did. ” Jackie: Right.

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