Remove Facilitation Remove Influence Remove Meme Remove Method
article thumbnail

Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

article thumbnail

5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. And who may be able to influence those actors in their decision-making? Tailoring the knowledge transfer and exchange strategy to the audienceĆ¢??s both electronic and print.