Remove Facilitation Remove Headline Remove Interview Remove Storytelling
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters.

Lesson 59
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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists.

Tips 59
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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

And you all got to know Elizabeth because she’s all over the place speaking, she’s doing podcasts, she’s getting interviewed. And the headline was that this $471 billion was a new record for charitable giving in the United States. They are natural storytellers and advocates for your organization.

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Elevating Advocacy Voices for Children Through Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: As part of my work at the Packard Foundation, I’ve had the honor of designing and facilitating a “networked capacity building project” for a cluster of grantees, state-based groups, to be more effective in engaging their networks toward covering uninsured children. effective use of social media.

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