How to effectively build a communication plan for pricing changes at your association
Nimble AMS
APRIL 22, 2022
According to a Gartner study , 50% of all change initiatives fail and only 34% succeed. Once you recruit your focus group, select a moderator who can facilitate the discussion. In advance of the group meeting, write focus group questions, ensuring they’re open-ended, unbiased, and flexible. Change is never easy.
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