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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Animoto even offers special pricing and Storyboard templates for non-profits. Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen. Another consideration is that around 80% of videos in social feeds are watched with the sound off.

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6 Video Marketing Tips For Nonprofits

NonProfit Hub

That being said, making a video isn’t as simple as it sounds (and it doesn’t even sound that simple to most). Storyboard It Out. Conducting research will help you develop an idea, after which it’s important to sketch it out in a storyboard. As always, however, stay true to your brand and its own style and tone.

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Video Storytelling Made Easy with Adobe Spark

Tech Soup

But if you're presenting an idea or trying to reach members or potential donors, we recommend using the friendly, singular "you" as if you're addressing just one friend. That's especially true because text on screen can help make your video translate even if people are watching with the sound off.

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How Nonprofit Staff Training Is Evolving Due to COVID-19

Top Nonprofits

Solicit donations from a distance and over the phone. This includes characters that look and sound like the coworkers, volunteers, and constituents learners will encounter— if your entire team isn’t blonde-haired and blue-eyed, your characters shouldn’t be. Use new technology to work from home. Fundraise with empathy during a crisis.