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E-Mediat Networking Conference at the Dead Sea, Jordan

Beth's Blog: How Nonprofits Can Use Social Media

I have created the design and delivered an intensive Train the Trainers session in Beirut almost a year ago for master trainers and their teams from Jordan, Yemen, Lebanon, Morocco, and Tunisia. I also developed the curriculum for the 15 workshops that were localized and delivered by the in-country trainers to over 220 NGOs over 9-month period.

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How to Influence the Conversation Around Your Next Campaign

Connection Cafe

For example, United to End Genocide (UEG) used social listening to inform their decision on when to ramp up their campaign efforts in Yemen last year. Noticing an uptick in mentions of Yemen by supporters, they responded in an incredibly effective and practical way that resulted in thousands of mentions of the campaign.

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How Nonprofits Have Reframed Their Messaging in the Wake of COVID-19

Connection Cafe

And they’re certainly not exempt from a global pandemic. responding to a global pandemic is a matter of doubling-down on what they know. Imagine living amidst conflict in Yemen, or avoiding your backyard in Colombia because there may be weapons leftover from war that are contaminating your land. People have lost their jobs.

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