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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Encourage brainstorming. Develop shared language.

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Nature vs. Nuture, or Why You Should Follow Your Gut on the Social Web

NTEN

Photo: johncabrerea@att.net I've been crafting the "official" NTEN Social Media Strategy. It has its own Google Doc.) Even though it turns out that NTEN's strategy isn't much different from our instincts, it's still important for us to have clear objectives and tactics for reaching our objectives.

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#NTCFail: When Things Don't Go as Planned (or Your Plan Stinks)

NTEN

NTCFail 1: Cultural References. NTEN has grown a lot in the last couple of years, and for the first time, we had different departments working on different aspects of the conference. We also believe that talking about failure openly is the only way to learn and move forward.

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Case Study: Tools for Community Engagement

NTEN

By Amy Sample Ward, Membership Director, NTEN. When it came to blogger outreach, a Google Doc was the preferred and successful tool. Epic Change used four planning tools, but much of the work was really in just two: a private Facebook group and Google Docs. Epic Change is no different. Information for bloggers.

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Charities in the Cloud: Why the Hype Might Not Be Quite Hypey Enough

NTEN

The cloud refers to a number of different technical components -- from applications to databases to server virtualization to web services. This enables free services (Google Docs) and cloud vendors can offer product donations as part of their corporate citizenship programs (NetSuite.org). Lower Costs. Reliance on third party(ies).

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Charities in the Cloud: Why the Hype Might Not Be Quite Hypey Enough

NTEN

The cloud refers to a number of different technical components -- from applications to databases to server virtualization to web services. This enables free services (Google Docs) and cloud vendors can offer product donations as part of their corporate citizenship programs (NetSuite.org). Lower Costs. Reliance on third party(ies).

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NpTech Tag Summary: Penguin Day in New Orleans, Fondling the Tools, and More

Beth's Blog: How Nonprofits Can Use Social Media

Of course, referring to the newish book by Seth Godin called Meatball Sundae: Is Your Marketing out of Sync? NTEN's monthly roundup of tech resources called " Things We Like " (and I'll add to "fondle.") asks Rich Reeder. ") Okay, now we're onto fondling APIs, google's to be exact.

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