Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Should There Be A Social Actions Category on Digg? Measuring the Value of Your Blog.

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ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. " What do you think about measuring social media? A few more good links about strategy for social news sites.

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Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories. Especially in this economy.

Marketing 70

Marketing Blackboard Social Social Media 70

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. Follow, participate, and create hashtags and memes. Funnel: Measure the whole funnel! Test Kitchen : Having low-risk experiments using metrics are very important.

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Social Media Media Cancer Social 62