Your organization's social networking strategy doesn't have to be like mastercard - you don't have to be everywhere!
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 13, 2008
I'm going to riff on Ivan's advice, " You Don't Have To Be Everywhere" (like Mastercard) After an organization has identified an audience, objective, and strategy, a question that often comes up: What social networks should we establish our presence on? How many social networks should we participate on?
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