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Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)

Beth's Blog: How Nonprofits Can Use Social Media

Hope from the Hype So why does social networking matter? The other important aspect is that social media represents a cost effective way to engage potential new supporters in large numbers compared to traditional channels. There is still a lot of hyper-hype, but the opportunity and potential is very real. Who's your champion?

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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

" As a marketing person, I would be annoyed if every promotion was successful and extremely hyped but did not somehow lead to a sale. Several days later, Jonathan Colman set up a digg and announced it in the NpTech Friend Feed Room. It got 189 diggs. This would fulfill my need "to belong" and be recognized.

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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning.