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Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)

Beth's Blog: How Nonprofits Can Use Social Media

Hope from the Hype So why does social networking matter? There is still a lot of hyper-hype, but the opportunity and potential is very real. They don't need to understand the latest techno widget or the nuances of StumbleUpon vs. Digg. Focus on friendraising first. If you do a good job, then the fundraising will follow.

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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

" As a marketing person, I would be annoyed if every promotion was successful and extremely hyped but did not somehow lead to a sale. Several days later, Jonathan Colman set up a digg and announced it in the NpTech Friend Feed Room. It got 189 diggs. This would fulfill my need "to belong" and be recognized.

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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

In " The Social Web Ain't Rocket Science " Worldchanging blogger Jon Lebkowsky reminds us that blogs, wikis, and social networking sites may not be appropriate for all nonprofits and that hype and pressure shouldn't drive adoption decisions or they may not be successful. I wholeheartedly agree !

Convio 50
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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning.