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How to Use Data to Drive Your Content Strategy

Association Analytics

Organize or create a taxonomy for your content. If you don’t have a taxonomy in place, we suggest you implement one that is association-wide. Start by tagging and classifying content across your association’s digital assets. This will only work if taxonomy and tags are uniform. Follow industry trends.

Taxonomy 169
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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. Are you tagging your content, products and events? Analyze Performance.

Analytics 169
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Blackbaud Index for February 2011

sgEngage

Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,430 nonprofit organizations representing $2.21 Large and medium sized organizations had a negative growth trend, but smaller organizations continued to experience positive growth.