Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 17, 2009
Given the cost, lack of response rates, and hostility towards direct mail, not to mention the negative impact on the environment , should nonprofits continue to pour money into direct mail programs to reach new Baby Boomers? Online charity raffles help, also.see [link] for a local example out of Loudoun County, VA. All rights reserved.
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