Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 16, 2008
In selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. If you are carrying a lot of inactive addresses the average value will of course be lower. Of course, any mistakes or shortcomings are ours, not theirs. All rights reserved.
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