Get Fully Funded

SEPTEMBER 17, 2023

They push info out to donors and they forget that communication is a two-way street. It also means your communications need to feel like a virtual conversation, meeting their need for interesting, relevant information — not just whatever you feel like telling them. See the hero language? Which sounds better? Should they?

Relationship 105

Relationship Donor Language Build 105

Get Fully Funded

AUGUST 8, 2022

Using heartstring words like “homeless,” “abandoned,” “deserving,” “malnourished,” “unjust,” “innocent,” etc., Doesn’t “deserving homeless veterans” tug at your heart more than just “veterans”? Nothing is more boring than boilerplate language: “Your donation will help us bridge the gap between mental illness and health care”.

Donation 122

Donation Time Money Gift 122

Saleforce Nonprofit

NOVEMBER 10, 2022

Impact Labs convenes community experts, or fellows, across sectors to co-create new technology solutions to support specific issue areas, including homelessness , equity in education , and climate justice. As a team, we discussed opportunity areas that emerged from our early conversations with the Community Fellows. Nicolas Umuhizi.

Hunger 52

Hunger Global Impact Rwanda 52

Get Fully Funded

AUGUST 24, 2021

Think about having a conversation with a person who has made a donation in the past and might make another donation. It was a bleak situation and they were days away from being homeless. We have never been so scared of sliding into homelessness,” Jasmine said. “We Make the Ask using as specific language as possible.

Results 122

Results email Fundraising Story 122

Amy Sample Ward

FEBRUARY 24, 2011

There were interesting conversations at every turn and I also had requests to share my notes and slides. For this conversation, we are going to start with the frame of the analog paradigm and move forward from there. We didn’t even really have the language to use to create documentation, or, at least we didn’t think we did.

Slides 213

Slides Nptech Digital Case Study 213

Bloomerang

FEBRUARY 1, 2022

I can’t tell you how many, I was going to say arguments, conversations that we had at the agency about which was the right monetary amount to go after. You can use your own language, however you want to do it. This is just a great example of how this organization did it, and it’s language that they’ve used before.

Donor 62

Donor Disaster Gift Puerto Rico 62