New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
And I couldn’t help think to myself, “oh, so all we need to do to raise funds for a great cause is get a celebrity? A compelling video won over 12% of donors, while fundraising contests only 42% inspired 5% to give. Both of them involved celebrities. That’s not realistic or sustainable!
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