Crowdsourcing vs Community-sourcing: What’s the difference and the opportunity?
Amy Sample Ward
MAY 18, 2011
For me, the two most prominent reason to include crowdsourcing in your engagement strategies for campaigns or contests include: Crowdsourcing invites diversity by encouraging anyone with an idea or interest to participate. Review the example and see if you can identify the three elements at play: Time, Action, People.
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