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Web Video for Social Benefit Sector: Some learnings.

Beth's Blog: How Nonprofits Can Use Social Media

I was up too late editing a screencast to do a content analysis yesterday, instead I found a great thread on Nonprofits and Vlogging over at Social Edge facilitated by Patrick O'Heffernan. Nonprofit content may be attractive to companies working in this emerging field and there may be potential for some partnerships.

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Drive Attention and Gain Donations on Facebook with Video Storytelling

NonProfit Hub

Communicating your nonprofit’s message through video on Facebook will maximize your reach more than any other form of content and help you reach the people that are passionate about your cause. That despite the fact that video was the highest performing form of content on Facebook, it was “largely underutilized” by brands across the board.

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Our EveryAction Hero: World Central Kitchen

Everyaction

Last year disaster relief once again became the main focus of our organization as we activated and served over 4 million meals in Peru, Houston, Puerto Rico, and California. This means tailoring our content to both the head and the heart. We're currently active in 10 different countries. Stories are central to our mission.

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Online Storytelling & Cause Marketing: An Interview with Jonah Sachs of Free Range Studios

Have Fun - Do Good

Before I left for Peru, I did an interview for the Big Vision Podcast with Jonah Sachs, the Principal of Free Range Studios , an advertising and marketing firm with offices in Washington DC and Berkeley, California that specializes in non-profits and socially responsible businesses. Meatrix Jonah Sachs marketing cause storytelling