The Do's and Don’ts of Email Campaigns for Nonprofits
ASU Lodestar Center
DECEMBER 19, 2017
DO use empowering language. When speaking with donors and potential donors, it's important to use language that makes them feel as though they are taking control and doing what's right in that moment. The language should be positive, empowering and actionable. Besides, Gloria is an author of Studydemic educational blog.
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