How can nonprofit organizations use marketing to engage Millennials?
ASU Lodestar Center
JULY 12, 2017
They have a different approach and outlook on life than previous generations, as such traditional marketing and fundraising techniques will be less effective. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.” (PEW, PEW, 2010). 2012, Spring).
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