Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. A transformational gift. The big-gift story is surprisingly easy to sell, especially if you can say it’s “the biggest gift in our organization’s history.” That adds a bit of intrigue!

Story 122

Story News Press Local 122

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Seen below is their regular donation page, which comes with an offer of a free magazine subscription that might appeal to a casual website visitor. Is the donation page copy clear and captivating? People don’t read online, right?

Donation 92

Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Seen below is their regular donation page, which comes with an offer of a free magazine subscription that might appeal to a casual website visitor. Is the donation page copy clear and captivating? People don’t read online, right?

Donation 41

Donation Question Effective Test 41