Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 30, 2011
In the end, we decided to set a super conservative expectation about success. A breakdown of the engagement and site visit stats are below. Our digital engagement success is evolving based on our experience and it is difficult to outline what metrics of success might look like. But the recent full breakdown uses the 1337 number).
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