Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 30, 2011
I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.
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