article thumbnail

What’s the Secret to Social Media Success? Cute Animal Theory

Beth's Blog: How Nonprofits Can Use Social Media

org is using Sam to call attention to the environment and harness puppy power on behalf of the climate. Several years ago I created the Cute Dog Theory, a node to a Nicolas Kristof quote about how puppies get more attention than dry statistics about Darfur. That’s Sam, grist.org’s office puppy. So, grist-.org So, grist-.org

article thumbnail

Notes from The Seven Things Everyone Wants: What Freud and Buddha Understood (and We're Forgetting) about Online Outreach

Have Fun - Do Good

Two of their staff members recently returned from Darfur and are putting together a video to raise awareness about it. They are collecting questions from supporters about Darfur to include in the video. * National Resource Defense Council asked supporters to upload their photo and post about why they care about the environment. *

Darfur 41
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Move On Model: Inciting Visitor Social Action

Museum 2.0

Let’s start with some examples (many of which were also presented at AAM): The Monterey Bay Aquarium maintains an Ocean Action group that visitors can join to get involved in advocacy for marine life and conservation. The Congo Gorilla Forest , is a special exhibition produced by the Wildlife Conservation Society at the Bronx Zoo.

Model 26
article thumbnail

President's Update: Summer 2008

Beneblog: Technology Meets Society

We've been developing Miradi for three years together with the Conservation Measures Partnership (which includes groups like The Nature Conservancy and the World Wildlife Fund), and began beta testing the software in 2007. Our newest human rights project is looking closely at the human rights challenges in Darfur.

Darfur 100