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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. There is also an increased emphasis on data privacy as third-party cookies are beginning to be phased out. Why are analytics + data so important for marketers? Plausible 2.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. It’s typically the first step in our User Research phase, providing a good overview of the visitors to a nonprofit website and how they behave on the site. See the end of this post for a linked index of other posts in the series.

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Breaking News: Twiddling Thumbs of Nonprofit Professionals Causing Sore Thumbs

Connection Cafe

Bringing together statistics from reputable sources across the sector, it gives you the metrics you need to see the full picture of the philanthropic sector and move your organization forward, all in one easy-to-find location. The study, which is the first of its kind for endurance sports, takes a two-phase approach.

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This Month at TechSoup: Sharpen Your Website

Tech Soup

We'll discuss some of the major phases of a design project, some of the lingo and jargon you'll encounter, and the tools and skill sets you'll need to set your sights on a great, new site. Joomla for Nonprofits Is the popular open-source solution to create and edit website content for non-technical users right for you?