Unicef’s Little Bet on Pinboard
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 28, 2012
It really came to life when we started to build in the authenticity and storytelling we could offer from our own skills. We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Then an agency approached us with the core idea.
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