Live blogging from the 2011 Millennial Donor Summit: The Generational Divide (Panel Discussion)
Amy Sample Ward
JUNE 22, 2011
The Red Cross has been around for 130 years and so much has changed – for example with text-to-give after disasters. Many are adding hashtags and so on, but we started streaming content and letting people engage online we found we were engaging 10-100 times more people than were in the room and we could actually listen to them.
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