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Understanding What Motivates Millennials to Give to Your NPO

NonProfit Hub

According to the CEO of Achieve and researcher for The Millennial Impact Derrick Feldmann, “What motivates millennials is a desire to affect THEIR cause through YOUR organization with their friends.”. Why turn away something positive and impactful just because it’s not the way you’ve always done things? They support causes.

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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

4 It is crucial that nonprofits understand that brand development and management can directly contribute to the organization’s positive impact. One example of a nonprofit organization rebranding in order to create a more positive impact on the community they serve is the Arizona based nonprofit formally known as Phoenix Youth At Risk.

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Tap Into Millennial Potential by Creating a Stellar Website

NonProfit Hub

In fact, only 15 percent of millennials didn’t give to an NPO in 2013. If 85 percent of millennials are giving to NPOs, where are they giving? Make your NPO their first choice. Do you have the type of nonprofit brand that a college student wants to support by slapping a sticker on their computer? charity: water.