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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Where appropriate, we’ll also draw out some conclusions and comparisons to help contextualize where and how GivingTuesday can fit into your nonprofit’s overall strategy. Resist that temptation!

Lesson 52
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The Benefits of One Story: Communicating Financial Information to Your Nonprofit Board

sgEngage

Instead of parading a variety of colorful charts and graphs in front of them, narrow in on the key point you want your board to know or what they need in order to make an informed decision. Include headlines in your graphs and clear section headers or keys that make your information easy to follow.

Story 66
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5 Facts About Online Average Gift Size

Connection Cafe

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. Compare your own online median gift size trends to the chart above.

Gift 41