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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. 7% send their email newsletters via BCC.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. Those nonprofits that embrace a comprehensive Messenger strategy now are those best positioned to raise the most money through a Messenger Donate button. Perhaps improved storytelling (text, images, videos, polls, stickers, etc.)

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