6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 organizations** 11.8% organizations** 23.6% Lead in annual volunteer hours served.++
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