Charity Facebook Gartner Metrics 
ASU Lodestar Center
MAY 24, 2016
In some cases, fundraisers become casino nights or raffles drive donors to purchase family vacations for two to three times more than their standard price, all just to support a charity. On one end, we see the excitement and fad of Facebook games such as Farmville or CandyCrush. Target Audience. Player Goals. Engagement Model.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 23, 2007
What is interesting to me about this concept of a platform for change that is very different from say - campaigns on social networking sites like Facebook or the use of widgets and charity badges on blogs for personal fundraising campaigns -- is that while Virtual Worlds are empowering individuals -- we are empowering collective action.
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