Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Dreadful disaster stories are still making headlines; isn’t the public tired of giving? Rather than seeing a decline over time, we’re seeing disaster fundraising closely correlating to media coverage of the disaster.

Puerto Rico 108

Puerto Rico Sierra Leone Disaster Donor 108

NonProfit Hub

MARCH 12, 2019

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. If you feel like your newsletter’s content alone won’t be enough to convince people to subscribe, propose a special deal or bonus along with it. You should also be promoting your newsletter on all possible channels.

Newsletter 66

Newsletter Digital Captivate Headline 66

Connection Cafe

AUGUST 23, 2017

Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates. The convergence of causes + social media.

Gift 33

Gift Donation Disaster Headline 33

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Maine Health Access Foundation did an experiment on Facebook , including it in its channel to promote a funding opportunity but also posted the initial letters of inquiry on their Facebook page to get feedback. The measure of impact is to determine whether the comments and feedback strengthened or improved the final proposal.

Measure 96

Measure Fund Impact Minnesota 96

Connection Cafe

MARCH 22, 2017

After proposed federal budget cuts, Meals on Wheels also experienced a surge in public donations. Every single major disaster or incident since then demonstrates that the Internet is a first response channel of choice for donors. The last critical element to accelerate actigving was to connect social media channels to giving.

Phase 43

Phase Giving Hurricane Disaster 43