An Interview With Paull Young from Charity:Water

Beth Kanter

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. I first came across @paullyoung in September, 2008 when he implemented a birthday campaign as part of charity:water’s September campaign.

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter. There are no better champions for your organization’s communication’s strategy than your staff.