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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter. Many tweets lead to press calls.”.

Case Study 50
Case Study Central African Republic Twitter Personal 50
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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. Tell me about this year’s campaign? What are your SMART objectives? Do it wrong quickly !

Interview 101
Interview Central African Republic Ethiopia Metrics 101
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