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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

The organizational strategy is to impact policy change. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter. Many tweets lead to press calls.”. Twitter is also used as a complementary advocacy strategy when reaching out to policymakers on a human rights issue.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

2. Can you give me a thumbnail sketch of your strategy and how has it changed over the years? Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people.

Interview 101