Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
The organizational strategy is to impact policy change. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter. Many tweets lead to press calls.”. Twitter is also used as a complementary advocacy strategy when reaching out to policymakers on a human rights issue.
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