article thumbnail

Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230
article thumbnail

What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. And, the company has the metrics to prove it. For example, My Special Aflac Duck is a social robot that helps kids cope with cancer. 5 Ways Brands with a Purpose Make Positive Impact.

Companies 106
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Build Community Using Social Media

CauseVox

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). leverages catchy blog headlines and compelling opening paragraphs to hook readers in and get them to read on. Pique Curiosity.

article thumbnail

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Five Ways to Ensure Your Event Makes Headline News – Kathryn Hall joins npEngange and gives advice on how to make sure your next event gets the love and attention it deserves from the media.

Story 54