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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Let's Raise a Brand!

Cancer 226
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Has the Ice Bucket Challenge Spawned Charity Jacking?

Beth's Blog: How Nonprofits Can Use Social Media

Phase 1: Personal Challenges with Cold Water to Raise Money. ” People who donated enjoyed the opportunity for innuendo in the comments. Phase 2: The Ice Bucket Challenge: From Fundraiser to Social Media Meme. Phase 3: Water Morphs Into Vodka and Chocolate. Phase 4: Call to Donate Morphs. Rubble Bucket.

Charity 131
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Observations and Reflections on #TakeBackThePink

Amy Sample Ward

I knew it was hitting many more people than the average news story when I saw tweets, facebook posts, and other online comments coming from people in my community and network that I rarely see participating online. Perhaps organizations can more fully participate in the next phase of development of the Facebook page.