Captivology: The Science of Capturing People’s Attention
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 3, 2015
The chapter gives examples of recognition, validation, and empathy create an attention trigger. What if our child had cancer? As Parr points out, empathy is powerful because our innate ability and need to understand and connect with others – even we don’t know them personally. It is based on reciprocity.
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