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Webinar: Using Email to Engage Activists, Cultivate Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Care2 Senior Campaigner Natasha Nummedal and Maureen McGregor, Oceana’s Manager of E-Activism and Marketing share some of their keys to success in maximizing email response rates and converting email subscribers into donors. Comments Off | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Copyright © 2008, Care2.com

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Replay: Using Email to Engage Activists, Cultivate Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Email remains the most reliable method for engaging supporters andraising money online. Natasha Nummedal is Senior Campaign Manager atCare2. Prior to joining Care2s campaign team, sheworked for Amnesty International USAs Urgent Action program and theYMCA of Boulder Valley. Copyright © 2008, Care2.com

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Becoming Upwardly Mobile - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Unlike telemarketing, mobile campaigns offer something a bit more fresh, fun and cutting-edge than old-fashioned cold calling. Katrin expects that number to grow as successful mobile campaigns become more common. Mobile campaigns might be great for building email lists, launching a new idea, or drawing viewers to your Web site.

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The Great Debate: DM vs. Online Acquisition - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Innovative Uses of SMS: SMS for Lunch Campaign | Main | A. So really Id be interested to know what the panelists and other people think about what the difference between highly successful appeals are in both methods, not the difference as to whether one method is superior to another. All rights reserved.

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The Great Debate: DM vs. Online Acquisition - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Innovative Uses of SMS: SMS for Lunch Campaign | Main | A. So really Id be interested to know what the panelists and other people think about what the difference between highly successful appeals are in both methods, not the difference as to whether one method is superior to another. All rights reserved.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. If you are running a campaign and the main goal is to collect emails, you must have some idea of how you value those emails to be able to calculate ROI. All rights reserved.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. If you are running a campaign and the main goal is to collect emails, you must have some idea of how you value those emails to be able to calculate ROI. All rights reserved.