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YouTube Adds Call To Action Tool for Nonprofit Videos

Care2

APRIL 4, 2009

YouTube’s nonprofit channel just released a cool new tool that allows nonprofits to incorporate a call-to-action functionality into the videos they post on YouTube. Go to "Edit Video" and fill out the fields in the section marked "Call to Action Overlay". Click "Save" and voila - the overlay should appear on your video.

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Central African Republic YouTube Action Video 35
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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

Earlier this month, I stumbled upon their brilliant personalized thank you videos. It got me curious about the overall campaign strategy, how they measure success and learning more about what works. Paull Youn g agreed to this interview sharing his insights: 1. The 2011 September Campaign. Tell me about this year’s campaign?

Interview 101
Interview Central African Republic Ethiopia Metrics 101
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