YouTube Adds Call To Action Tool for Nonprofit Videos


YouTube’s nonprofit channel just released a cool new tool that allows nonprofits to incorporate a call-to-action functionality into the videos they post on YouTube. Nonprofits have been lobbying for this type of tool for a while, in order to drive traffic back to their own websites so people can actually take action without having to remember the URL’s campaign name mentioned in the video. Click "Save" and voila - the overlay should appear on your video.

Win a Trip to Report for the NYT with Nicholas Kristof

Have Fun - Do Good

Past winners traveled to Cameroon, the Central African Republic, Rwanda, and Congo. For more information, and to watch Kristof's video invitation to apply, go to his post, Win a Trip! You must be 18 or older to apply, and can submit an essay or video. You can watch Kristof's video reports at student journalism poverty New York Times Nicholas Kristof

An Interview With Paull Young from Charity:Water

Beth Kanter

Our 5-year-anniversary video from charity: water on Vimeo. Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. We also keep a close eye on the video views for the campaign trailer as well as referrals – we think it’s a great piece of content so we hope a lot of people will watch it!