YouTube Adds Call To Action Tool for Nonprofit Videos
APRIL 4, 2009
YouTube’s nonprofit channel just released a cool new tool that allows nonprofits to incorporate a call-to-action functionality into the videos they post on YouTube. Nonprofits have been lobbying for this type of tool for a while, in order to drive traffic back to their own websites so people can actually take action without having to remember the URL’s campaign name mentioned in the video. Click "Save" and voila - the overlay should appear on your video.