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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

That would have been the end of the story, except the University of Maryland Cancer Center that produced the half marathon worked with the owner to tell Dozer’s story and gain priceless publicity for the event. Dozer had an official role in the Maryland Half Marathon in 2012 and 2013. You can’t pay for that kind of publicity.

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#GivingTuesday: The Arts & Culture Way

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Include options, such as recurring gifts, so donors have the choice to give again automatically. Example: The Maryland Zoo joined #GivingZOOday and asked donors to allocate their funds to a certain species. They are encouaring donors to share on their behalf, broadcasting their goals.

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4 Takeaways from #AG2014 Social Media

Connection Cafe

Similarly to posting pictures, this will help donors better understand the impact of their gift. Social media platforms act as a megaphone for your organization, broadcasting your message for the entire world to hear. Melissa is a Baltimore, Maryland native and graduated from Clemson University with a degree in Psychology.