Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

It’s not just LAF “shouting out” or broadcasting to their fans. By understanding your activity and performance, fan response, trends and comparisons, you are better equipped to improve your presence on Facebook. What is measured you ask? . That score measures how engaging your posts have been to users in the last 7 days.

Facebook 97

Facebook Stats Los Angeles Tips 97

NTEN

JUNE 20, 2011

By comparison, when Epic Change launched the original TweetsGiving in 2008 - when Stacey herself had far fewer followers & the Twitter ecosystem itself was exponentially smaller – the campaign generated over 3,000 tweets in just 48 hours. Twitter should be used for cultivation, not broadcasting. Ultimately, only one person used it.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. This study shows that Twitter has become a formidable communication tool allowing the broadcast of short messages to millions of followers.

Policy 103

Policy Social Media International News 103